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Deal checker · free, no sign-up

Is it really a good deal?

A “sale” price is often the usual price. Paste a product link and we’ll check it against the prices we have recorded, then tell you whether to buy now or wait.

Works with product pages from the UK retailers we track. We don’t keep the link you paste.

How we judge a deal

  1. We record the price every day

    For the retailers we track, we save the price from the retailer’s own product feed once a day. Nothing is estimated or filled in.

  2. We compare today with its own past

    Today’s price is set against the lowest we have recorded, the last 30 days, and the typical price over the last 90 days.

  3. We tell you straight

    If it was cheaper a fortnight ago, we say so, with the price and the date. If we have under two weeks of history, we say that instead.

What the verdicts mean

Good time to buy
Within 2% of the lowest price we have recorded, over 30 days or more.
A fair price
Close to the typical price of the last 90 days. No rush, no catch.
It was cheaper recently
It was at least 5% cheaper at some point in the last 30 days.
Usually cheaper
At least 5% above its typical price. It usually costs less.
Too early to say
Under 14 days of history. We show what we have and don’t guess.

We never show or judge Amazon prices: they change many times a day and Amazon does not allow them to be recorded this way. Prices typed in by our team are shown on the site but never used for a verdict.